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food marketing

2 articles

Articles tagged food marketing.

How-To

How local food can strengthen a brand story for businesses

Businesses that source locally are not just making a purchasing decision — they are building a story their customers can connect with. Here is how that works in practice.

How-To

What "Farm to Table" Actually Means

"Farm to table" has become one of the most overused phrases in food marketing. Here's what it originally meant, what it's come to mean, and how to tell the difference between the real thing and the label.